An atmosphere of joy and tradition takes over Picuí during the June festivities, celebrated with plenty of forró, culture, and excitement! The Picuí City Government—Government of Participation—hosts the traditional São João Festival in the districts of Serra dos Brandões and Santa Luzia, promoting Northeastern Brazilian culture and strengthening local traditions.

With cultural performances, traditional foods, quadrilha dances, and musical shows, Picuí’s June festivals bring together families, visitors, and communities in a true spectacle of colors, joy, and cultural identity.