The Carne de Sol Festival is one of the most traditional and eagerly anticipated culinary events in Paraíba, celebrating the main delicacy that has made the municipality nationally famous: Picuí, the “World Capital of Carne de Sol.” Held annually, the festival brings together music, culture, tourism, and, of course, plenty of traditional food, with a focus on creative and authentic dishes featuring Picuí’s famous carne de sol.

During the event, chefs, local restaurants, entrepreneurs, and producers highlight regional flavors, promoting Picuí’s local economy and cultural identity. The festival attracts visitors from various regions and has established itself as an important tool for promoting culinary tourism in the state’s interior.